Wednesday, February 18, 2015

Barcelona sees strategic and qualitative agreement television … – Yahoo Eurosport ES

Barcelona, ​​Feb 18 (EFE) .- The vice president of economic area of ​​Barcelona, ​​Javier Faus, has justified the decision to assign the rights of the 2015-16 television season Telefónica to ensure that it is a “strategic and qualitative decision, not quantitative.”

In the presentation of a sponsorship agreement with the Spanish company telecommunications for the Latin American market, the manager of the club’s board has accepted the offer of Mediapro operator, which has exploited the television rights of the club from the 2008-09 season, was “identical” to that of Telefónica.

“The deals Mediapro and Telefónica were exactly the same. It was a more qualitative than quantitative decision. This is a strategic and qualitative decision, not quantitative, “he argued.

Has thanked Faus work done by the company that presides Jaume Roures and he pointed out that the business relationship with that company” yet it’s over. “

Asked if there were pressures from the government of Qatar-sponsor of the club’s important for an agreement was signed with Mediapro, Faus has denied this, although it has been recognized that showed “interest” in the agreement.

“He has not called any member of the Royal Family. Mediapro maintains excellent relations with Qatar and showed interest in how would this contract, but have not been pressures “said.

In any case, Faus has justified the decision to close the alliance with Telefónica because the club believes that “in the future, the football world will be taken over by large telecommunications companies” that managed the television rights of the sports world.

The event was also attended by the CEO of Telefónica group, José María Alvarez Pallete, who has stressed that an audiovisual content “as important as football is essential” in the strategy of the Spanish company and has admitted working for its distribution network is “widest” possible.

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