Friday, February 20, 2015 | 2:30 pm
At any time you thought the voices in your favorite series seem to be at a higher pitch? It is possible that the channel that transmits is shortening its duration to put more trade patterns.
The newspaper The Wall Street Journal found that Seinfeld The law and order are some of the “victims” of this process. For example, the beginning of police series was reduced to 24 seconds in a minute and 45 seconds original . All in order to accommodate more ads.
The Journal explains that it is practiced because cable companies need to comply with audience shares with its advertisers and put more commercial support to income in a context of price of each advertising schedule down is an outlet
The string A & amp;. E Network showed more than three minutes of commercial for every night of the “prime time” while History Channel added two more minutes; found the Nielsen institute, compared to last year.
Experts consulted by Business Insider claimed that in the end these practices alone will hurt the cable companies, encouraging the audience to watch programs for non-traditional media such as Netflix or Hulu
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