Source: Notimex
Mexico, 29 May.- Through games the end of the Clausura 2015 Soccer League MX, TV Azteca will carry more than 24 million viewers to their Advertisers, which realizes the powerful television that is open today.
This is a unique transmission that although systems will pay TV or television competitors open or Netflix can offer, he highlighted the television.
And, he said, this event represents an example of how the powerful broadcast TV is not comparable to the channel pay television, and even less with the audience of online systems, which remains the best option for advertisers that target mass markets.
According to INEGI data, the broadcast TV market reaches 95 percent of households, ie, reaches nearly 30 million households in the country.
In addition to that, thanks to the reform in telecommunications, with must carry-must offer all home subscribed to pay television has broadcast TV channels in the country, while the transition to digital terrestrial television, diversification of signals through the same channels grant opens up new market opportunities.
With the progress of penetration of pay television in Mexican households, audience fragmentation occurs, however, the only option that reaches large audiences remains open television, represented by Azteca and Televisa, highlight experts . the industry
They report that two decades ago it was estimated that there would be a decline in traditional advertising media versus digital; However, in developed as Germany and United States markets, very significant proportion of advertising spending remain.
Just in the American Union, the television was 52 percent target on investment in traditional media advertising.
A study cited by CIDE Signum Research reveals that broadcast TV services are no longer used only to buy ads, but as fundamental tools to build brands. Signum Research figures estimate that 45 of every 100 dollars spent on advertising are carried on broadcast television in Mexico
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