The final of Mexican soccer, which signal is transmitted in open source, will allow advertisers to reach 24 million viewers, and an underserved market for cable channels and on-demand platforms such as Netflix.
Through the games of the finals of the 2015 Clausura Football League MX, TV Azteca take more than 24 million viewers its advertisers, giving the large scope that broadcast TV today.
This is a unique transmission that although it will be in the systems of pay television, or competitors Netflix opened or television can offer, highlighted the television.
See note.
And, he said, this event is an example of how powerful broadcast television is not comparable with that of pay TV channels, and even less with the audience of online systems, which remains the best option for advertisers that target mass markets.
According to INEGI, the open television market reaching 95% of households, ie, reaches nearly 30 million households in the country.
In addition to that, thanks to the telecommunications reform, with must carry-must offer, every household subscribed to pay television has broadcast TV channels in the country, while the transition to digital terrestrial television, diversification of signals through the same concession channel, opens new market opportunities.
With the progress of penetration of pay television in Mexican households, audience fragmentation occurs, however, the only option that reaches large audiences TV remains open, represented by Azteca and Televisa, industry experts highlight
They report that two decades ago it was estimated that there would be a decline in traditional advertising media versus digital.; However, in developed as Germany and United States markets, very significant proportion of advertising spending remain.
Just in the American Union, the television was 52% target of investment in advertising in traditional media.
Cadenatres prepares to compete with Televisa and TV Azteca See note.
A study cited by CIDE Signum Research reveals that broadcast TV services are no longer used only to buy ads, but as fundamental tools to build brands.
Signum Research figures estimate that 45 of every 100 dollars spent on advertising are carried on broadcast television in Mexico.
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