He director:
A recent study by the National Television Council (CNTV) shows that the last year increased consumption of information and cultural programs. Both supply hearings court cultural programs is emerging, almost marginal, if it is viewed in the context of all programming on broadcast television. However, survey data indicate that these figures CNTV could improve if the channels are jeopardize with the formation of the taste of the audience.
Another relevant study is that almost all cultural programs that exhibit channel has received funding from the Council (public funds). That is, it seems that the commitment of the channels with this type of content, and therefore, the distribution to the public of programs that raise the standards of programming only goes up to the moment they have to invest their own resources. Well that broadcast television would pay attention to this reality and to become aware of the negative social externalities overwhelmingly the content displayed on their screens.
Gustavo Cardenas Ortega
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