How are TV Colombians? – The Colombian

There are more than 75 channels on average in basic pay television services, or in community television. . And much more than hundred when it comes to premium services or special packages

However, Colombians continue to see the same two or three decades ago

.

this follows the study habits and uses of television Regulatory Commission of Telecommunications by signing Yanhaas.

He says one of the conclusions of this study “for viewers is very important to have open on your pay TV channels, and these depend largely on the audience generated through subscription television and community television “.

So, when watching sports, for example, respondents indicated their preference to make it through a national private channel as Caracol. And preferred to watch movies, Caracol and RCN listed as second and third. The first is TNT.

Here, Monica Maria Valle , Director of the Research Group on Communication, GIC, Polytechnic Jaime Isaza Cadavid, he says the study coincides with the content preferences that its researchers discovered in Medellin through the Ethnography work viewership of Medellin, although in the city related to novels content also makes it very strong, that the study of the Commission for Communications Regulation does not appear, at least explicitly.

for the teacher at the University of La Sabana Jerónimo León Rivera Betancur , the fact that viewers do not take advantage of the wide range of channels is linked to a little permeability users to innovation, to consume different television experiences to which he has been accustomed to seeing on the screen. “People know what he likes, and there are opportunities for other types of new content,” he says.

Although, he adds, it is possible that this trend is lower in younger viewers that they can seek other proposals and other different channels.

a general idea sharing Diego Montoya , head of the Department of Social Communication of the Eafit University, explaining that “the contents that we are visiting remain our representations. And that is where the wake-up call to many of our local and national channels, which do not represent us. Criticize many their centralism because they came to the cities, then regional and local channels were created, and these are reproducing what they did nationals. Are centralized in capitals “

Under this premise no users take advantage you can have community television to learn more about their environment because those who choose this option do more for the low cost.

the study raises still low penetration of internet television, with 2.7%.

However, Diego Montoya , from the approach and results of this work It shows that it is still unclear what TV on the internet and what are other audiovisual content.

This because the respondents said they prefer to see through internet content generated by users, for example in Youtube, which is not exactly television, but the novelty that represent these platforms, they still lack a clear definition and just for the sake of having an audiovisual format people assume it as TV.

this sense, Jerónimo León Rivera Betancur adds that this is part of a global discussion on what can be called television hereafter.

“the way we understand television is modified and possibly it will disappear in the coming years. ” As an example, he points to the success of platforms like Netflix in a traditional television awards as the Emmy, although the platform is not due to a concept of traditional television.