The ability to reach audiences of mass or virally is “vital” for the survival of formats, said today Virginia Mouseler, cofounder of the leading industry trends The Wit.
Mouseler presented the formats that will invade the small screen in the coming months before hundreds of buyers looking for the next television success formula in the MIPTV, the international audiovisual fair held in the French city of Cannes until Thursday.
broadcasters companies can buy these formats along with the resources to get them started and brand image to suit the national context of each country.
in the talent show Norwegian “the Stream” three record companies will choose a new idol international depending on the number of listeners that each candidate achieved in the music platform Spotify.
the idea, which refers to the experiences of appearance of stars like Justin Bieber or Adele via the Internet, also inspires ” reality “survival” Stupid Man, smart phone “of the BBC.
This is with only the help of his mobile phone, internet celebrities show their ability to survive in inhospitable places
the program shows the good momentum of survival programs-in format contests, reality shows or documentary- resorting to increasingly imaginative approaches, such as the prison situation.
documentary series “60 Days in” follows seven participants who become voluntarily inmates of a US criminal, while the Dutch “the Innocence Project” shows the struggle of a lawyer to defend prisoners who say they were unfairly imprisoned.
creativity continues in the US “Mygrations” which takes contestants to mimic the migration of thousands of wildebeest on the African savannah and the “SOS Survival of the Sexes” Dutch, which pits men against women for survival.
the contests dating also renewed, especially with the use of technology, as shown in the program that broadcast the Spanish channel Cuatro “Avatar”, the search for the perfect boyfriend through a intermediary who follow the movements and instructions of the candidate.
to find the ideal partner, the stars of “Hear me, Love me, See me” and “Married by Mum and Dad” resort to their own parents or the suitor.
the television is also cede the spotlight to the animals, which will be filmed at the zoo and learn human skills like piloting an airplane in the British series “the Secret Life of the Zoo” and “Dogs Can Fly”, respectively.
“There is a lot of innovation and creation in recent years in all formats. More than 1,500 recent programs in 45 countries show that the television industry is very active, especially through communicating vessels that form with platforms like Youtube, “said Efe Sahar BAGHERY, content director of Eurodata, measurement company international audience.
in this sense, the current global trend is diversification, which also extend to the forms of distribution, and the technologies used, said BAGHERY.
No comments:
Post a Comment