In Colombia, 82.3 percent of people contracting the television service by subscription TV operators or through community television, while 16.7 percent accessed by other means and 1.1 percent do not watch TV.
These data are part of a study presented by the Communications Regulation Commission (CRC), with the aim of producing both a qualitative and quantitative study comprehensive use , attitudes and experience of the consumer with respect to different audiovisual media, particularly television.
the report called ‘study habits and uses of television in Colombia’, by the CRC and pollster YanHass, was out surveys Bogota, Medellin, Cali, Barranquilla, Bucaramanga, Cartagena, Cucuta, Ibague, Pereira, Pasto, Manizales, Villavicencio and Monteria , and reveals, among other details, that for users, Community TV (provided by the organized community service) is a service comparable to the pay TV (in terms of channels and content) and, therefore, these two services are part of the same economic market.
Cable and
the disparity found between pay television and community TV contrasts with the minor or ignorance of respondents versus social or community content that the latter must offer .
“for users, cable television and community are the same. Those who choose community do because they find a grill 75 channels and pay 30,000 pesos a month on average, it is more economical. But the legally do have many differences. Community only allow 6,000 associates seven encoded signals, which reveals that there are problems. For this we serve studies. are already working on a resolution that is for feedback from the community and stakeholders, “said Germán Darío Arias, director of the CRC.
Another conclusion translations of the document is that there is a complementary relationship between open and subscription TV channels. That is, for viewers is very important to have open channels in its pay TV operator, and open channels depend largely on the audience generated through subscription television and community TV.
when choosing a television service by subscription, users are taken into account. the value of the plan and the inclusion of open national channels
OTT, without penetration
According to the dynamics of consumption of the population surveyed, services and content transmitted via the Internet (OTT), they have in Colombia penetration reaching other countries. Netflix consumption barely reaches 5.2 percent, while YouTube is the preferred platform for online content and Caracol.com has established itself as the Colombian platform preferred by users, with 14.2 percent .
“that tells us that people are not very willing to pay for Internet services Netflix and the figure is consistent with the 600,000 users it has. In addition, 25.8% of consumption alternating consulted with traditional TV and online video transmission, “said the commissioner.
Another fact that stands out is that 44 percent of respondents it has five years ago multichannel TV service, while only 12 percent has six or eleven months ago. Payment on average subscription services is 58,000 pesos.
Another conclusion that leaves the study is that the content or services issued by Internet do not reach a boom in Colombia if compared with other countries, so the television business continues to be quite profitable.
the study it will work as a tool of the National television Authority (ANTV), because from this you can review the various ways in the service is provided, its obligations and regulatory burdens.
Internet TV
66.6 percent of people have internet at home, without But it is identified that the trend of watching TV online has not penetrated entirely on consumers, because only 3.4 percent do so mainly by this means.
the generated content users themselves is what people see mainly online; simulcast, payment packages and downloading content, made less than 30 percent of people.
Writing Technosphere
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