The Commission for Communications Regulation released study habits and uses of television in Colombia, held during 2015 in 16 capital cities.
Among the study’s conclusions is that “82.3% of those surveyed hires television service, either TV operators subscription or through community tv, while 16.7% access by other means and 1.1% do not watch TV “.
the study habits and uses of television in Colombia was made by the Commission and the signing Yanhaas in Bogota, Medellin, Cali, Barranquilla, Bucaramanga, Cartagena, Cucuta, Ibague, Pereira, Pasto, Manizales Villavicencio, Montería, Quibdó, Leticia and San Andrés.
in addition, 66.6% of respondents have Internet at home, but only 2.7% of people view audiovisual content mainly by this means.
“the main content seen by Internet is free and user-generated, the website most used for this purpose is YouTube,” adds the study.
according to the survey, “the main substitute for pay TV analog TV, which does not require any payment and no technology, as 25.9% replaced subscription TV DTT and currently only 6% have this type of TV and similarly 19.3% replaced the subscription Internet TV and today only 3.4% is their primary means to see TV “.
the study reveals that users Community TV, which is closed TV service provided by organized communities, is a comparable service subscription TV in terms of channels and content. And therefore, these two services are part of the same economic market
“When choosing a television service by subscription, users are taken into account. The value of the plan and the inclusion of national channels open. viewers demand sports content, movies and other entertainment lines, like national information and news from their everyday environment. the adoption of packages with premium content and HD channels is low, “says the study.
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