The advance of new technologies, the growth of internet access particular to broadband-in world population and the emergence of new services is changing consumption patterns of people.
the consumption of audiovisual content, especially television, is one of the areas that is most changing their appearance. Now consumers have habits, different, same patterns and tastes that are the guide entertainment companies to generate new formats.
In this context, streaming television is a major (perhaps the principal) gambling companies looking to conquer the audience, that in a world of Internet and mobile, increasingly point to consume content on different platforms, not just a television as such.
respect, a recent study by the consumer electronics Mohu reveals that streaming services like Netflix, HBO Go, Amazon TV, to name a few options, and enjoy more popularity among viewers.
according to the report that includes the survey of more than 1,200 viewers in the United States, 52 percent said platforms streaming video are your first choice when watching TV.
Instead, 44 percent of respondents indicated that has preference for open television, while 33 percent said more inclined to satellite TV and 32 percent for cable television.
Notably, according to data from the 2015 survey Digital Democracy, by consultancy Deloitte, which included a survey of 2 205 Americans-consumers, revealed four trends in television consumption.
Now viewers prefer streaming, binge watching (see chapters blocks in a row), multiplatform and multitasking, features that hardly offers conventional television.
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