The TV scheduled days are numbered. Viewers are abandoning television that is already programmed with preset and set out in a schedule, to make way for video on demand and online content without scheduling limitations contents.
In a report released by Jim Nail Forrester (pictured) that have sampled to 4,709 people in the United States, it was found that only 46% of this sample, between 18 and 88 years, ever go to month programmed television. These data are explained due to the rise of platforms like Netflix and platforms VOD, programming that is downloaded and is viewed when you want.
If we separate the millennials, between 18 and 34, and users of 35-58 years, 55% of them watching TV scheduled for more than four hours a week, although the online TV is getting very close to these figures. While those over 35 years still prefer to see the contents of the scheduled television, with 73% of respondents seeing this type of programming for 4 hours or more a week.
But TV online is a plus, and we can see content on any device and in addition, we can see content that is no longer broadcast on television, as past seasons of series we want to see or chapters that we have lost in their day. “The chains are starting to use small clips of its programs to promote them. But this is only part of the potential of these clips. These means know the power of this type of videos to make the number of fans of the programs grow further visits also give YouTube channel chain, “said Jim Nail, Forrester.
The chains are putting all efforts to prevent viewers from changing the habit and pass the online television as fundamental to programming advertising campaigns hearing is lost.
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