City México.- According to studies released by the Federal Telecommunications Institute (IFT), children in the country remained an average of 4 hours 34 minutes a day watching television .
The same treaty, documented that most of the programming that observed under 4-12 years did not have own content for their ages .
This 74 percent of the program offer on television for this sector is cartoons . However, the study cautions that animated series rank seventh with respect to gender transmitted in broadcast television after magazines, news, movies, marketing, cultural programs and sports.
While radio both supply as the demand for content aimed at this audience and s little it occupies only 3 percent compared to 15 percent who registers on television.
On the other hand children from all socioeconomic levels have increased their presence in the pay television along the years. Being that it offers up to 10 channels of exclusive content for them.
So the Full IFT called the aa dealers both media program include bars aimed at children, whose contents promote a whole culture, sports, environmental conservation, respect for human rights, the best interests of children, gender equality and non-discrimination. Said bars incorporate more domestic production for that grant broadcasting content own national identity and values.
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