Among the announcements that Apple made last week in its latest launch event, where it seemed that the attention is going to dump on your smart watch, surprised to make public an alliance with a giant television. HBO
The canal, creator of series like Game of Thrones and Sex and the City, announced in April launch Now HBO, a platform that will allow users to subscribe to their programming without being a customer of a cable service.
Today in Latin America, access to HBO content online is by middle of the HBO Go, however, platform is restricted to users who are subscribers to a plan with a cable operator offering the channel.
With HBO Now, series, documentaries, movies, concerts and other contents of the string will be available for a monthly value for users of Apple devices.
The strategy giant apple and television is a clear move that shows definitely the future of television is online, on the bet that the networks and new streaming platforms do to get their content available to users and that can be accessed from different mobile devices.
Nielsen, media and information company said in its report on solutions for television that this phenomenon is part of the evolution of technology and the need for media companies to attract viewers to understand what they are seeing.
“Today, the video display is a personal and mobile experience anytime, anywhere. This fragmentation of the media is both a challenge and an opportunity, “says Nielsen.
Luis Fernando Gutierrez , MA in Educational Technology ITESM and coordinator of the Master digital television in the Universidad Pontificia Bolivariana, “the audience changed and see the content on different platforms, reason suggests that television (or other means) should generate content for different entry points and for different audience segments” .
The expert mentions that this is known as crossmedia production and transmedia. Ie the same product that is diversified by a number of formats. “This I had to also make television, think for multiple platforms,” says Masters.
On the issue of online TV some platforms are now referents. Netflix, Hulu, Amazon and HBO Go lead the market by providing different users TV content where series and movies are left with the highest number of spectators
Each works by streaming, ie a server sends information without interruptions to the website or application where the content can not be downloaded staying.
Jerónimo León Rivera Betancur , head of area of audiovisual communication Sabana University and director of the Latin American Research Network Audiovisual Narratives, how to watch television has changed because people previously had no way to control the timing, content or times and now have that to available.
For him, the possibilities of online TV are different, “at the moment are being explored some important, portability and mobility are some of them manage to have TV in your pocket “.
According to Rivera, traditional television has its days if not evolve to new platforms. That I have begun to understand the big chains like ESPN, CBS, HBO, FOX and BBC, who have launched their own web pages and applications for smartphones and tablets where host their content.
In Colombia, where according to figures Sure, online video consumption recorded 216 million hours in total, other competitors have entered to play in the field of television online, including the same course, which presented its own platform where staying near 30,000 titles online.
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