Monday, February 22, 2016

discuss the future of marketing in the region. Conferences … – Merca2.0

Web TV is a great commitment to responsible commercial firms to offer this service, as dispense with the services of the satellite companies and give way to allow consumers to view content across different platforms, not just television as such.

Internet is a medium that in Mexico alone has a penetration of 52 percent indicates the Mexican Internet Association (AMIPCI) also year on-year increase in number of users, because between 2013 and 2014 had a worldwide increase of 469 million, from 2.705 million users at 3,174, reports ITU through Statista .

the TV is not far behind in terms of the adoption of the medium, because it implements the Online TV, where viewers can consume content across the web without relying on a fixed schedule or place as long as you have access to the web.

and while this is relatively new, information reveals eMarketer estimated that this medium can be given as time goes on growth, because a study made in the United States that shows the monthly percentage of television viewers now from the year 2014.

the results indicate that the average monthly viewers the year before amounted to 44.7 percent of the US population, which increased by the same 3.1 percent at the end of 2015 to 47.8 percent. In addition, eMarketer projections indicate that this year 50.8 percent of the citizens of that country consume the middle, which is equivalent to an increase of 3 percent .

later estimates do not indicate positive , as the trend, which on average increased by 3 percent, is lower, because between 2016 and 2017 only a variation of is 1.4 percent to get the 52.2 percent in 2017. This behavior continues in 2018 as there will be an increase in only 1.1 percent to reach 53.3 percent.

in addition, between 2018 and 2019 there is a distance of 0.8 percent , also, from 2019 to 20120 a score of 0.8 is observed percent , revealing a downward trend in terms of television consumption now .

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