The ad spending on television is having an excellent performance during the month of February. The data provided from different media agencies indicate that the turnover has grown by almost 20% compared to February last year. This is encouraging because it reverses the bad start to the year for televisions primarily by political uncertainty and economic slowdown.
Advertisers believe again on television, at least during the month of February. In January the collapse was significant and stopped several months of continued growth. The difficulty to choose new government was crucial for advertisers and sponsors to retract their positions waiting for despejasen doubts. However, against all odds, in February the situation has improved, namely 20% on average in the entire television industry.
The explanations passed first by the basis of comparison of the year past, but also because all sectors have become to rely on television. In this way, despite the doubts of the political environment and negative movements of the stock market, it is shown that at least in February, the advertising market has been in top form. This month grow all sectors especially automotive behavior, beverages, food and health.
Similarly, has increased the number of brands in the environment and their demand for advertising space. However, this spectacular growth time is only reflected in the television stand. All other media should wait for the boom. Even experts say this is not synonymous with good month or promises a spectacular 2016, it is a symptom of deep instability that has the market throughout the year
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