A survey by the Review NGO Latin America for social studies of this continent, found that Latin Americans opt for open television to learn, taking 24% of the vote. The second was for internet, chosen by 20% of people. 17% opt for public television news pay, while 13% of respondents choose the radio and 10% prefer the daily paper. Before carrying out this study, everyone thought that the Internet would be at the top of preferences. The results of this survey demystifies this belief, although digital media powering ahead among the options the public.
The TV has 70 years in Latin America and continues to reign in the homes of its inhabitants despite new forms of entertainment that have emerged such as social networks, video games and the Internet. It also draws attention to this analysis, the daily paper continues to survive, being on Sunday when most newspapers are sold. The radio takes 100 years in the continent, and always retains 13% of preferences, ie having a “captive” audience. The reason that leads people to choose digital media is that the surfer goes directly to the topic I want to learn, without being conditioned by what he chose a newsletter, a daily paper or radio, main issues of the day .
Although television is the most important means of communication, it will inevitably be displaced by other forms of entertainment. What definitely out of fashion is seeing a television program on a certain day and time, as people are inclined to see when you want, for other platforms like Youtube or Netflix. Given this reality, producers are studying how to retain viewers, without achieving a great idea so far. Big brands choose to promote other media, because the small screen is no guarantee of a success.
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