Thursday, February 25, 2016

Meet the first television spot LinkedIn – Merca2.0

United States .- LinkedIn, the social network favorite job search and find contacts professionally has not stopped growing, at least, proves this chart prepared by the web portal Statista, in which you can see how they have grown revenues this platform since 2009 and until 2015, rising to stand at 2,991 million dollars.

Now, LinkedIn, thought it is time to continue growing and for that, nothing better than to catch the attention of more users and that is why so wanted to enter the world of TV advertising and very soon he will release his first commercial for this media.

the premiere will take place during the upcoming Oscar ceremony, an industry whose advertising revenues have been increased considerably, reaching to stand at 95 million in 2014, a figure much higher than, for example, was known in 2002 (63.2 million dollars), according to data provided by the web portal Statista.

This campaign television LinkedIn will be launched under the claim “you are closer than you think” and for its television premiere, as we have said, has spent 2 million euros for the 30 seconds it takes an ad in the delivery of the Oscars.

Although it will announce not only on television LinkedIn but this campaign will also be available in social, digital and media networks, and will transmit an aspirational message for those users who can aspire to a position that offers the NASA astronaut.

for the voiceover spot was chosen to LinkedIn CEO and images were provided by NASA. The advance of the announcement and can be enjoyed on Youtube and more than 4,000 users who have surrendered to the charm of the business.

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