Among the changes in media consumption habits that were anticipated, the user who left aside the television to give greater importance to the online screens as a source of entertainment was one of them and according to this study just happened at least in the UK.
and is that young people and children have been abandoning television according to research conducted by the company Childwise 2,000 children aged between 5 and 16 years, thanks to the proliferation in recent years, tablets and smart devices among this group of people.
According to the study, the average time spent on online is on average 3 hours per day, while television spend 2.1 hours a day, and this proportion is further emphasized in the group of adolescents aged 15 to 16 years.
the total figure in itself is striking in the number of hours spent in front of the various screens, by the younger, although it should be noted that the study no distinction is made on the ways in which different media are used, making it difficult to identify whether it is similar to the use that is given to television.
Also in research it highlights that although it has not changed much time spent on TV, in the last 15 years, the time spent in online media, has increased doubled in just one year, among children and adolescents. . This shows that rather than replace traditional media, internet is what it has achieved to join more hours in front of more screens
This is because as well explained Simon Leggett, research director Childwise: “increasing access to internet anytime, anywhere, and distribution of television content through channels and devices, bring a historic change in the behavior of this year. Now kids are looking for content they choose. “
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