What involve partnerships, such as ENEX for the tv channels?
Any channel that is part of the European News Exchange (ENEX) has the opportunity to multiply your audience. In addition to having your own personal, you create the possibility of working with other tv channels around the world. That gives them a force and a scope much larger.
why the strengthening benefits to the audience?
The first few images that CBS got the hurricane in Haiti arrived immediately, thanks to cell phones of the journalists working there for a chain ally. Ten years ago, that was impossible. They would have had to take the pictures, to carry them to a ground station and send them to New York via satellite.
What are the challenges that has brought the internet to the television?
On CBS News, in the united States, we are facing a lot more competition than there was before. Traditionally there were three major chains competing for the audience, but now even the newspapers are sources of audio-visual material. The challenges and the opportunities are many.
what are those opportunities?
We have a channel (CBSN), which broadcasts news 24 hours a day, not cable or signal air but by the internet. Any person in any part of the world can tune in. At the same time that we face a lot of competition, we are reaching a larger audience.
Is it too soon to talk about new funding opportunities?
The technology complicates things until we learn to make profitable. When they invented the radio, no one knew how to make money with it. He had to spend time to learn that it could be profitable. Once we begin to see the internet in a less traditional way, it is likely that the same thing will happen that happened with the radio.
what The television is ready to attract new generations?
it Is a process of evolution in which there are changes every day. With CBS News something similar occurs in the case of Canal Caracol. We have a traditional name and we know that to prepare for the new generations means to become agile. The world is changing very fast and if we don’t change we will be left behind.
What should you keep in the midst of all this change?
Any person can use a cell phone to send images, video or audio. The only thing we have left to the traditional media is our brand and people trust on our experience and knowledge. We must not fall into the trap of copying to those who are not journalists. The core values do not change, what changes is the way of getting the news to the people.
What is the role of journalism in a globalized world?
it is Now easier for the news to reach those who had no possibility of finding out what was going on in other parts. The technology makes it more difficult for governments to control the information and puts the challenge of making journalism more professional manner possible.
What does it mean that Caracol Television is the host of the assembly of ENEX?
this Is a sample of the globalization and the important role of Latin America in the ecosystem of international news. In these years have been the stage of the World Cup, the Olympics and even the peace process in colombia. This is a sign that the alliances informative and ENEX must have a global scope and cannot be limited to a continent.
What has been the most difficult part of being international editor of the CBS?
we Must ensure that the material that we put in the air is reliable, and today the enormous amount of images that comes makes things very difficult. It is very important to verify that the material we publish does not reach our hands because someone wants to influence the discussion with something false.
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