In their offensive to gain audience, a private TV in Albania decided that the news were presented by women with almost naked torso, barely covered by an unbuttoned jacket suggests a generous bust.
Front fierce competition, the owner of zjarr TV, Ismet Dristhi, decided to “strip” the information with the aim, in his view, it closer to the truth.
“in Albania, where political powers manipulate news, the audience needed a way to present the information as are bare, “said Drishti a former director of theater and journalist
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In fact, these information broadcast by cable and internet made the hearing “stop not increase,” said the owner of the chain, who plans to expand this model editions in English and French.
“we do not sell sex, we reproduce today as it is. Is the symbolic time but also good publicity “, estimated Drishti.
For the hostess Greta Hoxhaj, 24, working scantily clad represents a real shortcut to glory.
“I worked hard for five years in a local television station where I went unnoticed,” I explained this student of law and psychology who enjoys fame recently achieved.
“in three months, I became a star” he added. (AFP)
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