not yet any devices in mind, but he is already aiming for a radical change.
Google is increasingly interested in building an alternative to traditional cable, according to a senior executive of Google Fiber.
Milo Medin, vice president of access to services of Google, predicts that the platform for smart TVs giant, Android TV, “will eventually build something” that allow consumers to abandon the bulky black boxes currently rented to vendors.
“We have talked to some people who would be interested,” he told reporters Medin at a conference in Washington last week.
Google’s entry into the market for canaleras mark another turning point for this evolving ecosystem, which has already been shaken by the possibility offered by the cell to see programs in high quality.
Medin has an even more expansive than it might bring the future of television viewing. The former NASA engineer sees not only Google, Apple and Amazon offering its own services that will transmit all the cable channels, but an explosion of new skills among TV manufacturers to be able to connect their devices directly to a connection cable.
“If you join, if you can provide extra functionality and search through these things, give vendors televisions a chance to differentiate themselves and really unlock innovation, I think it is a great opportunity for these guys, “he said. “For what is the difference now between buying a Samsung or Sony?”.
Build functionality directly into a cable television could even wipe out completely the canal.
Google has no immediate plans to build a canal itself, Medin said. But the catalyst for the interest of Google could be traced back to a proposal by the US government to open the market for canaleras. The plan of the Federal Communications Commission ( FCC ) will force cable companies to give up some control over how content is displayed on cable television.
it will enable outsourced companies like Apple and Google, to take that content and design new ways to interact with it, rather than through the usual menus and search features that cable customers are accustomed. As a result, customers may see more options and perhaps cheaper bills.
In addition to providing high speed Internet markets such as Austin (Texas) and Kansas City Google Fiber also offers TV services as traditional cable services. But while the cable industry against the proposal from the FCC , Medin said that new rules could help Google Fiber indirectly.
“Google does many things that do not necessarily have a commercial benefit to Google “Medin said. “We do it because we believe that openness benefits everyone. We and “the internet":http://gestion.pe/politica/publicidad-influyo-43-ciudadanos-que-cambiaron-su-voto-segun-pulso-peru-2152752 as a whole we benefit from open systems “
Google could see another opportunity in the proposal from the FCC : a chance to collect more data consumers. After all, Google has made advertising data-driven much of your business. If the company produciera its own canal, again earn a high level of visibility into how television viewers behave. – What programs seek, what programs end up looking, when and how
The regulators have suggested that they could place limits on what they can do new manufacturers canaleras with the personal information they collect. For example, they could be subject to similar obligations to those currently governing the use of consumer data for the cable industry. These rules help protect privacy and prevent misuse of personal information, the president of the FCC , Tom Wheeler, in a recent interview.
But the possibility of “new” regulations against piracy not disturb Medin. This is partly because those rules simply seek to replicate the protections of privacy and shelter to clients today. But it is also because Google has no direct gain market canaleras today.
“Our defense this has not been a specific product in mind,” he said.
Daily Observer Uruguay
Red Iberoamericana Economic Press
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