A new way of consuming television that aspires to install the viewer with all kinds of connectable network screens, channels without having to change one iota operation, you are about to see the light in France and other neighboring countries.
is born with the aim of providing access to enormous production manufactured by large and small public and private channels, to the detriment of production reigns from uncontrollable million sites, blogs and portals like Youtube
the idea is named after a cocktail, “Molotov.TV” and backed by two big business of film, web and television. Jean David Blanc, writer, musician and founder of the French web AlloCine, and Pierre Lescure, co-founder in the eighties of the pay channel Canal Plus and current president of the Cannes Film Festival.
still-built, the new application for smartphones, tablets, computers and TVs brings together more than 80 brands in its French majority, but also internationally, as CNN.
Designed to revolutionize the relationship between Internet users and television promises an easy free access to a vast program, and other payment related services able to “further enrich the consumer experience.”
After several delays in its release, without giving exact dates now, first in France,” quickly “in other neighboring countries, Lescure forward in an interview with Efe that more than 100,000 subscribers already enrolled will have” new this February ” .
Along with Jean-Marc Denoual, vice president of “Molotov.TV” both say there is no similar businesses, with a crew of 40 people, who just opened a second fundraising campaign to multiply “three or four” 10 million euros raised in the first.
They tried in the US major cable distributors, then Apple, but they had to give up because “they failed to convince the whole chain to share the same platform.”
in France, the chains seem to have caught the first this may luck to win back audience, allowing “something to change so that everything remains the same”, as Giuseppe Tomasi di Lampedusa stoned in “the Leopard”.
“Total loyalty to televisions, its programmers and their software developers . This is our motto, “says Lescure, before remembering that public and private broadcasters invest 3,000 million euros in France in free software, and pay as much, while still losing audience.
” it’s just to do justice to television “he believes, since, in his opinion, most people do not know what that is extremely rich, largely given how difficult, unpleasant, complex and often unsuccessful resulting find out.
Meanwhile, the famous “available human brain time” that televisions sold for a fortune on advertising expands the net, crucial issue “Molotov.TV “promises to solve in a single glance and a minimum number of clicks.
your subscribers may well visualize what programs are available, and there will be in your favorite channels and, if not, may look for the issue, subject, genre, film, presenter, actor, director or person that interests them.
can record or schedule recordings, turning back, see and see again, or search the last chapters, parties, events or news programs they want.
all this without using the remote control, bypassing the existing operators, as the ” ‘Netflix’ French “-apodo that compared with US TV service to the letter, it just requires a screen” connected “, whatever it is.
the platform” opens the door to all there. It’s like walking into a bookstore, but we will not complain that there are too many good books “qualifies Lescure, who grants, however, will have to” learn to choose “.
Maria Luisa Gaspar
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