Pope resurrects the Mexican open television – Rapid TV News Spain

Juan Fernandez Gonzalez

February 21, 2016

in the worst moments of television in Mexican open, the Pope’s arrival to the country relaunches audience data: one in two Mexicans followed the visit live on television.

According to the data handled by Ibope Nielsen, 53.5 million people watched the Pope’s visit to Mexico Francisco about five million more than when Benedict XVI was in the country in 2012. the religious event, widely covered by the chains open, was followed on television by more than 45% of Mexicans.

According to the report of the research firm, women and seniors gruseo 45 years formed the audience.

the numbers are a kind of straws for broadcast TV to which various reports have suggested as a clear loser in battle with pay TV and new video platforms. In fact, a recent report by Business Bureau noted that Mexicans with Internet access spend more time in front of Netflix free TV.

But the Pope’s visit has not only highlighted the situation television in Mexico, but showed the growing importance of social networks and, in particular television company. also according to data from Ibope Nielsen, 428,000 tweets were written about the event, capturing more than 30% of the conversation on Twitter during the six-day visit and generating more than 60 million impressions.