Telenovelas, as seen on Mexican television – El Universal

cartera@eluniversal.com.mx

The soap operas, dramas unit programs and reality shows are the highest consumption recorded in national broadcast television, while marketing programs such as Direct CV, are the least rating have indicates the Third Quarterly Statistical Report 2015 Federal Telecommunications Institute (IFT).

in addition, states that pay television is beating audience broadcast television.

in 2013, broadcast television had 64.38% of the market share since 2015 has the 58.36%; in contrast, pay television increased from 24.30% in 2013 to 29.16% in 2015.

In addition, other devices such as DVDs, VCRs and video games increased their share of 11.32% to 12.49% during the same period.

This also impacts the rating levels of broadcast television, as the consumption of programs in pay television channels, as measured by average rating, rose from 3.46% in the third quarter of 2013 to 3.89 % in the same period of 2015, “which is equivalent to an increase of 12.42% from one period to another.”

Meanwhile, the consumption of programs broadcast television channels fell 15.25% in the third quarter of 2013 to the third quarter of 2015. “it may be related to a substitution effect on consumption of content by type of channel, and this is confirmed by the increased levels of penetration nationwide pay TV,” he explains regulator.

Aleida Calleja, coordinator of the Latin American Observatory of regulation, Media and Convergence (Observacom), said that this speaks of a very large process control of production and distribution, denoting an integration remains horizontal and vertical in the audiovisual segment, where there is a deficit with the law and regulation, and the segment remains in the same hands.

“what remains and is not achieved with the Act, and at least so far with regulation, is from the concentration in terms of audiovisual production and distribution, we continue with a very concentrated industry that does not allow the existence of new proposals in terms of entertainment and information, and that is the result of legislation let loose the ability to have certain pluralism, “he said.

Jorge Fernando Negrete, president of the Mexican Association of Right to Information, said can be interpreted as a message from the controller, it will hold tenders for it to allow new content.

“I think the regulator, the message he gives is that it offers, want more diversity,” he said.