Televisión on demand? – Money image (blog)

For decades the business model of television has been to transmit one-way signals to viewers who consume packaged with advertising guidelines to constantly interrupt programming content. On cable or satellite, except premium channels like HBO, it is the same: the subscriber receives a signal that is packaged with commercial messages that interrupt its programming continuously. However, in several markets, including Mexico’s business model has been transformed through video on demand over the Internet and individual subscriptions to channels online companies like Televisa in Mexico, and as HBO, CBS and Showtime in the US .

So, the television networks have been expanding their revenue streams to multiple platforms through the internet with the call cord cutting . They Besides this, there are retransmission fees that cable operators and satellite must pay these chains by copyright. This was the traditional model in Mexico even before the Reformation in Telecommunications and broadcasting and declarations of superiority, when he decreed these free signals back as there was effective competition in this market. In the US remain relay these fees, but not without problems to new technologies.

The US Supreme Court settled a lawsuit filed by the major broadcast networks (CBS, NBC, ABC, FOX and PBS) with Aereo, a company that recorded broadcast television signals and relayed on demand for users who rented their service. Aereo did not pay broadcasting rights to these chains, which generate about $ 3 billion a year for this item. As in Mexico, the broadcasters argued that the service violated copyright.

However, perhaps confirmation that technology advances faster than the law a few months ago Microsoft announced that One Xbox console will be able to record broadcast television transmissions. Aereo The difference is that this service is free, but the line remains tenuous it. Will this be a case in which Microsoft or the Xbox One must pay royalties for broadcasting rights?

The most recent of the pressures that new television services on demand being exerted on companies like Televisa and TV Azteca in Mexico is the announcement Televisa in its new video on demand.

what now opens the space for debate is that the flood of platforms and technology services is placing significant pressures on regulations and laws made for other technological realities.

This is undoubtedly a deeper issue about the paradigm shift in different platforms that are owned by content generators. The truth is that with the multitude of devices and platforms this will be a debate increasingly contested.