Annual Survey of Television Broadcasting 2016: Adaptation to change – Merca2.0

According to Nicholas Okay, CEO of Vale Network: “Television remains a key platform, but certainly the media consumption is spending a lot more to digital platforms, interactions on social networks, which it is a transformation very important. “

in this sense, television stations as well as media agencies and advertising, need to adopt faster digital platforms to complement its offering to brands.

in this regard, Rocio Guerrero, national manager of marketing and corporate communications Coppel says that despite having platforms e-commerce, as well as ongoing campaigns on the Internet, the reality is that the company he represents, and to various sectors and industries, television remains one of the main tools to reach your target audience, so they continue making a significant investment each year for this area, while campaigning digital media are on a secondary point.

with more alternative platforms where to advertise, you need to generate dynamic television to attract more customers. According to Miguel Angel Garcia Briseño, general sales manager of Televisa, to boost investment in television pattern, it is necessary to encourage and recognize the creative use of the strategies and work of advertisers in an environment where you compete at a high level for the attention of the viewer: “This year we launched our first prize scheduled content within platforms Televisa, and we hope to continue with it as an incentive to the work of our advertisers,” said

users. TV kept open a multiscreen relationship where social networks, using apps, or other devices involved while is tuned to a channel television. Therefore, competition within this medium is not only between channels or content, but must also compete against the use of other devices while the TV is tuned.

During the celebration of the Olympic Games Rio 2016 in Mexico apps and mobile devices they played a leading event for the transmission of paper. However, for José Aboumrad, CEO of Claro Sports, even to promote an app that aims to be the hub that concentrates the content, you need to publicize the existence of this application by all possible means: “And for this we use all media resources, including television. “