Image Television, the third string, will focus on news and fiction – Expansion MX

MEXICO CITY (Expansion) –

23 years Ago that there is no competition in open television, considered Olegario Vázquez Aldir, director general of Grupo Empresarial Angeles, who talked with Expansion face of the upcoming departure to the air-Picture Television, the national chain that will operate with the channel 3 and will have as its main commitment the production of newsreels and fiction contents.

In an exclusive interview, Vázquez Aldir commented that the strong points of your bar programme will be three news outlets and two tv series in co-production with Argos, a mexican firm responsible for movies and series like Sex, modesty and tears, Ladies night, woman’s Look, Cappadocia and Aparicio, among others.

"we See the media as channels of distribution: radio, newspapers, digital platforms and broadcast television, that becomes for us an opportunity very important and historical to be able to reach a greater number of people," said the manager of ” Grupo Angeles.

Image Tv, the name of the new string that will air on the 17th of October, you will have the journalist Ciro Gómez Leyva as the owner of your news night, considered to be the largest tv audience, while Francisco Zea will lead the broadcast in the morning.

The manager said that in the production of fiction your offer will begin with the tv series Return early and The Godfather, a type of content in which Argos has 22 years of experience and one that emphasizes women as the protagonists of their stories, a genre on which the new channel wants to highlight. “Picture Tv is a channel for the family, with a focus to the woman,” said Vázquez Aldir.

according To data from the Federal Institute of Telecommunications (IFT), between 21:30 and 22:00 hours was recorded the highest concentration of viewers, with 30% in average, in a sample of 28 cities.

According to the measurements of HR Ratings Average, the highest level of audience in television that occurred between August 22 and September 16 last was for the news Made Night of TV Azteca, with 4.6 million people between 22:00 to 22:40 hours, while the news 10 in point with Denise Maerker of Televisa captured 3.9 million viewers in that period.

"The television audience itself has been considerably reduced, even in its primetime (…) to a higher penetration of broadband, lower points of audience of broadcast television," said Jorge Bravo, editorial director of the firm analysis Mediatelecom.

however, Olegario Vázquez bet for a open television “with a different style that you understand it very well, the millennials, to the new habits of consumption and what is the pressing need of the socidedad to learn about and that has in contrast to social networks," he said.

According to the National Survey of Consumption of Audiovisual Content 2015, developed by the IFT, 56% of viewers have consulted consume television and 29% in pay television. In addition, 56% of respondents said that the television genre that the more you consume is news and continues to soap operas with 47%, in niches that he will try to reach Image Television.