The open Television, the channel that is tune free on any tv, has a great present, but also future complicated. The private channels are currently with 39.7 per cent of the advertising pie and their audiences are still enormous, especially in the fringes of news, reality shows, and soap operas. However, the growth of subscription service (popularly known as cable television), and especially the emergence of new forms of audiovisual transmission over the internet, that get increasingly more users through the mobile phone, tablet or computer, makes you think that the reign of the television may have its days numbered. Unless it is able to reinvent itself.
The forum 'the future of broadcast TV: challenges and opportunities', organized by Caracol Television and Forums Week, put on the table the most compelling questions hovering around in the head of entrepreneurs and producers of television: what to do in front of the emergence of new business models, type Netflix, or against the growth of the cable television subscribers? What is the television that the country needs in the new scenario of the post-conflict?
Figures provided by the ministry of ICT, David Moon, indicate that the called multi-screen (cell phones, tablets and computers), has started to remove land from the traditional tv set in the preferences of the colombian people. A viewer spends on average 82 minutes in front of the tv, but there are already users between 16 and 45 years, who spend 71 minutes watching videos on your phone. Netflix tops the list of 59 new sources of paid content on these screens.
Additionally, is booming the trend of the public to produce their own content using smartphones and internet platforms have opened the door to this citizen participation, something that may not offer the open television, transmitted through electromagnetic waves. The challenge for the channels is to reinvent itself, to absorb the technological changes, explore new business models and think about the different kinds of audiences and platforms to transmit its programming.
The channels Caracol and RCN called for deregulation, or symmetry and balance normative for all operators. Your claim is based on the fact that they must pay the State for the use of spectrum to transmit their signals, and further to provide for the support of public television, in both the new platforms based on the internet are exempt from such taxes. Dago García, vice president, Content, Caracol Television, said that private channels are not opposed to competition, because that allows for challenges and opportunities, "but always and when it is in equality of conditions." Ernesto Orozco, commissioner of the National Board of Television, pointed out that you need to make a breakthrough in the technology and in the business model that uses television broadcast.
on the other hand, there was a discussion about the role of this in the post-conflict, given that the small screen has been one of the major opinion makers of the colombian people. It is clear that the country no longer can be counted on by news of war.
The experts agreed that it has built identity and has integrated the country around transmissions significant in the culture of the colombian people, "the soap operas, and other content generated integration of the nation", as explained by Omar Corner; something that new forms of individual consumption are putting at risk.
conclusion highlighted is the urgent need to introduce changes in the regulations, to fit the new business models in the audiovisual world, following the example of the united States, but at the same time guaranteeing the freedom of competition for the channels of open television. And another is the need to rethink the quality of the programming, to keep this medium at the center of the preferences of the public.
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