In the past 10 years, the consumption of tv and video has changed dramatically, we’ve gone from an era in which the television networks decided what, how and when we watched content, a time in which control has passed to be part of the consumers, who decide what they want to see and when.
according To ZoomIn.TV, Multi-Platform Network that distributes content in 19 languages, these are the major trends that are defining the future of television:
1. More users, better infrastructure. In the last year, the Mexican Internet Association (AMIPCI) reported an increase of more than 11 million internet users, which means that most of 65 million people in the country have some kind of access to the internet, which represents almost 60% of the population. In addition to a higher quality and number of broadband connections, the technology infrastructure in our country will allow for a greater consumption of high-definition video formats and 4k.
2. Less consumption of Open TV, grows online and pay. by Comparing the last half of 2014 and 2015,, the broadcast tv showed a decline of 18% in its audience and the pay television obtained an increase of 14% on the same concept, obtaining a penetration of 56 out of every 100 households in the country, acuerto data ofrecitos by the Federal Institute of Telecommunications. By the end of 2015, according to Internet Media Service, the mexicans were about 14 hours per week of online video, while the amount of hours of traditional television was a little more than 5 hours per week; having the content On Demand as the favorite of the people (85%) in comparison with the content of open TV (66%).
"the Internet gives you the opportunity to choose the type of content you want to consume, at the time that you want to do it. The tv does not have such an opportunity and has lost ground inevitably. As more and more people have access to the internet, this trend will become more extreme" commented Martín Frontini, Managing Director of ZoomIn.TV for Latin America and US Hispanics.
3. Mobile content. investment in new technologies has managed to reduce the cost of mobile devices, which has enabled the consumption of content through these to increase considerably, with a format multi-screen, through smartphones, tablets, etc .. This has managed to generate an increase in the production of commercials, always and when these are adapted to the mentioned format
4. Investment in technology and new business models. Find the balance between innovation and operational challenges that is the true challenge for companies in media and entertainment, in addition to the demands of the consumer. Today, these companies face new challenges in content monetization, segmentation, etc ..
"Today, the television must rethink its business model and invest in new technologies and platforms that are put to compete with those who are gaining ground. An example of this is the transformation of the signal star for Televisa, the move from being a channel, to become a signal cross-platform, complementing each other with the content you offer on your web page and services such as Blim", added Frontini.
5. Multiple participants. in Addition to platforms OTT of traditional media, the industry of video live a stage of multiple content creators. These will continue to grow and will be integrated in multicontent networks that respond to the interests of consumers and the needs of advertisers. According to Digital TV Research, by the year 2020, the market for OTT will have a value of more than $ 600 million in Mexico and 2,910 billion in all of Latin america.
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