The inhabitants of the Metropolitan Area of the Valley of Mexico prefer the night time to find out the most recent news.
The inhabitants of the metropolitan area of the Valley of Mexico (ZMVM) prefer to watch the evening news. According to a study of HR Ratings, the Media, Facts Night, which is broadcast on channel Azteca 13 between 10 and 10:40 that night is the news most-watched television broadcast in Mexico. The second place is 10-point, led by Denise Maerker, which is issued by the Channel of the Stars, between 10 and 10:30 in the evening.
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The evening news, also occupy an important place among the most viewed by the people. Facts Meridian, which is transmitted between 2 and 3 pm for Azteca 13 is the third newscast most watched by the inhabitants of the ZMVM. We follow two news media schedule morning: up in The Air with Paola and wake up with Loret, both issued by the Channel of the Stars, in a time between 6 and 8 in the morning.
in Addition to Azteca 13, Tv Azteca, and the Channel of the Stars, Televisa, only two more channels appear in the list of the 10 news stories most viewed, in the ZMVM: Forum TV, was also of the station of Chapultepec, and once TV México, the National Polytechnic Institute, the only public channel that is contained in this count.
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According to HR Ratings, the Media, the audience measurement is done automatically, using a panel of households where it is installed, a people meter at each tv. The panel is a representation of the people four years and over living in the Metropolitan Area of the Valley of Mexico, a total of 19 million 990,576 people.
With regard to the way in which consists the hearing of the news, the Research Centre HR Media reports that 56% of people who watch the news in the morning are women, while in the afternoon and by the evening this number was reduced to 55% and 53% respectively. Also, between 23 and 26% of the population that sees news in the three schedules are between 30 and 44 years of age.
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The analysis of HR Media highlights that more than a third of the people who watch television in the three times belonging to socioeconomic levels medium and high, so that it can be inferred that nearly 60% of the population that sees the news media has a low socio-economic level.
To conclude, the study of HR Average means that while the news media have a duration of between 30 minutes and two hours, in any of the three times (morning, evening and night), people maintain their attention for more than 36 minutes, the lowest average of attention of the viewer 22 minutes.
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you Can access the full report here
rodrigo.riquelme@eleconomista.mx
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