The TV advertising revenue will increase globally by 38% in 2020 compared to the figure for 2013, says the latest report ‘Digital TV Research,’ which puts the global investment in six years at 236 billion dollars.
Gateway Cineytele.com echoed in These data indicated that Simon Murray , author of the report “TV Advertising Forecasts ‘, highlights that there has been positive data that contributed to the recovery in television advertising as ‘ Cup in 2014 World Cup in Brazil and the economic improvement in much of Europe ‘.
But, she says, not all countries have fully recovered from the economic point of view. Devaluation is a factor in some markets, such as Venezuela . In addition, internal conflicts in countries such as Israel Thailand and Ukraine have damaged the advertising industry, he says.
Evolution of ad spending by geographic area
The report predicts that TV advertising expenditure will double in Latin America, Middle East and Africa between 2010 and 2020 Excluding deflation that hit Japan, net TV advertising in Asia Pacific will have a larger amount to double between 2010 and 2020 also warns that online ad spending will grow this year by 4%.
However, ‘ Digital TV Research ‘warns that 2020 television ad spending in Western Europe will increase by 26% compared to 2010 . Keep in mind that this area was reduced in 2010 and 2013, expecting growth for this 2.7% year , excluding the boom experienced in the Russian market, advertising on television Eastern Europe also fall 2014, as in 2012 and 2013.
USA China Brazil and Japan provide much of the projections included in the report. Thus, the United States will continue to lead the global advertising market; China will hold the second place, something that happened last year when he snatched Japan.
‘Digital TV Research’ predicts ad spending on television in Brazil by 2020 more than double its revenue over 2012 and something similar will happen in Russia. But in other countries like Italy television advertising has been reduced dramatically and a full recovery from the decade 2010 to 2020 is expected.
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