A specific section within the Vitoria Television Festival, FesTVal to be held in early September, will bring together leading audiovisual professionals who will discuss current and future challenges of the same.
This year the Festival will incorporate “ProFesTVal”, bringing together writers, producers, journalists, managers, publicists and managers of chains.
A multimedia workshop, led by Ruben Vara, marketing and digital Atresmedia hearings, open the “ProFesTVal” on September 2 with the title “The second digital transformation mode Atresplayer classroom.”
The workshop attendees will discover how the speed of social change and technology has created a new transformation in the media, today explained the organization of the event.
On day 3 the discussion will focus on the keys to success in the creation, production and international television distribution.
In a roundtable discussion, the primary responsibility for the areas of fiction, entertainment and shopping Atresmedia international group discussed how to adapt international format guarantees or key to create and distribute a successful national product aspects .
The Writers Guild Alma is the promoter of a workshop to be held the same day that the documentary “Writing Heads: screenwriters talk” will be screened., directed by Alfonso S. Suárez
to twenty recognized professional film and television offer in the film oriented audiovisual students and anyone interested in starting or advancing screenwriting class.
On Thursday, 4 will be devoted to work to publicize the first audiovisual projects of a company, with the participation of professionals, and of EITB and other state networks and representatives of institutions.
On September 5 Vertele Lavinia paths and organized roundtables on the future of television. The first one with the title “The second transform television screens”, which will be shared experiences that have undertaken major brands in interactive and multimedia content.
The second date on Friday treat drawing what may be the evolution of television content in Spain, explaining the most innovative formats that will star programming from the major networks, analyze the importance of direct in all program schedules and how to change consumption trends and the new TV interactive.
In this table are invited makers Atresmedia TV, TVE, EITB, the Division of News Mediaset Spain and Movistar TV.
The last day of this parallel program to FesTVal be devoted to fiction, the format and the information and magazines occupy more hours of programming.
Led by Iñaki Mercero, filmmakers Javier Quintas, Juanma and Carlos Pachón Navarro also report a new association the groups, HEADS.
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