Monday, August 18, 2014

“Hipsteria” and other webseries that conquered television – Hoycinema

Conventional wisdom that a “hipster” must carry skinny jeans, plaid shirts and foremost spectacles with mirrored glass. Your age is understood between 20 and 35 years and its center of cultural and leisure life revolves around the Malasaña neighborhood of Madrid. Lola is 22 and is a proviniana moving to Madrid with a dream to succeed in the world of music. He began work in a clothing store with Noa, one ultramodern partying that will teach you all the secrets of life in the city. Both have in common Charlie, a modern dj night.

These are the ingredients of “Hipsteria” the webseries more “postureo ‘network. The fiction was born of a custom MTV arrived in May. The chain wanted to make a webseries for your , focused to a public located between 15 and 25 years, with modern protagonists . And all this in record time from collection to the issuance of the first chapter spent only three weeks. Production, scripts, casting, sets and four day shoot saw the light after a feat of audiovisual production which served to portray some of the inhabitants of Malasaña, the “cool” neighborhood of Madrid.

David Velduque, creator of the series along with Victor Martin Leon, not why the impact and the controversy it caused “Hipsteria” his online broadcast has been viewed 50,000 times explained: “We try portray what? hipster? “something defined as countercultural, as well as a phenomenon that” has become mainstream. ” The intention of the creators when considering the series was fun, non-develop a sociological study on any urban tribe. But the crowd took the story of Lola, the girl from the provinces who are trying to adapt to life in the big city, as something serious.

“Mainstream” or not, the phenomenon of the webseries has become part of popular culture thanks inter alia to the possibilities offered by the Internet. “It offers a great opportunity for actors, writers and producers to showcase their ideas,” explains Paco Serra, director of Digital Content Atresmedia. For three and a half years, the group has chosen Atresmedia “The Basement” , an area on your website where they are webseries over 50 . “This space was created to inspire young talents, like a kind of? Prime time ?, but more affordable.”

‘Xq expect, “” Zombicidas’ and ‘Tantalus’ are some 50 webseries that can be accessed for free through “The Basement”. “Youtube and here is an ocean, we offer a focus,” Serra said. Web video portals like Youtube, Vimeo and Dailymotion are favored platforms of the creators of these modest productions to showcase their series.

The future of the pioneers

Internet is fashionable, and although it is not a profitable world all coincide in creators showcase before them . Teresa Segura, director of production of ‘Malviviendo “that five and a half years ago, when they launched this production, only earned the right” to pull ahead. ”

On 7 July, the tenth episode of the third season, which have put an end to his career in internet premiered. Despite funding problems, admits he was worth by ‘ creative freedom and the opportunity provided by the internet to reach everyone . ” “Malviviendo” although not consolidate itself any of the deals that took television because they were “ridiculous proposals” did manage to sell the allowances to TNT, 3Italia, Canal + France and chains Chile and El Salvador. Its creators now, prepare to make the leap to the big screen with producer Gervasio Iglesias. “David is in the process of script and is set to begin filming? Shadow inside? ‘. The goal. “Keep learning”

Although the boom is recent webseries, there were also pioneers in this field. Niko is the creator of “Electronic Cálico» , who was born in 2004 webserie This antihero dazzled the first emerging generation of users who started to use internet even without Youtube or social networks. His goal was to have 10,000 visits at the end of first month, but “the results were much better.”

This character, originally a pet from a local electronics store and in order to get “some money to continue the series’ , was a boom, which kept the creator receive touching letters, enough to continue with the project in his spare time engine. About that time, and little remains. ‘Internet is now a pack. All I have are the pricks “ Niko says yes for a while generating enough money, but not enough to live now.” Are The webseries showcase “

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