The journalist César Hildebrandt was presented in the program Marco Aurelio Denegri, “The function of the word” and one of the topics he touched was the role of television in today’s society.
For the veteran media man, communicating these days “has been depleted.” “The critical mass of intelligence Peru has been substantially reduced for many reasons, but one of them is certainly television and paradigms that produces, sells and recreates.”
Hildebrandt considers that the contents of television today are less demanding than before and that has never been worse.
“There is a process decline in the past 15 years of commercial television. The contents are becoming less demanding, more brutal and more aimed at species barbarization day. I see evil. I’ve been on TV a long time and I’ve never seen worse, commercial television today. Never crude, ignorant, without horizons, without daring “ said.
In this regard, he considered that one of the major problems of television is ” advertising pressure ” and “the dictatorship of the rating”.
“Television is a lot of space that is selling advertising. The protagonist is advertising and intervals are the spaces. How the full, which can produce attractive, magnetism and stupor. That has deteriorated, “ said.
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