National Television of Chile (TVN) is undergoing a complex situation. The drop in ratings, factor that directly affects the decline in advertising revenues, a deterioration of its financial situation is verified not only in losses $ 17,924 million at the end of the third quarter is short, but particularly in the fall of its available cash resources, bordering the $ 12 billion at the same date this year.
The management of the channel, the current regulations delegated to the board of the company has failed to retrieving relevant and consistent levels of the harmony that had the signal state in the past, despite changes in both the content and the executives in charge of programming. Therefore, considering that nearly 80% of the revenue of this company come from advertising sales, the company faces the need to seek additional funding, for which they would be looking at various options offered by the capital market.
Although this is an autonomous state enterprise, the law governing TVN will not set goals beyond the operation and exploitation of television and production. He says even that “can perform all the activities of a concessionaire of telecommunications services”, limiting their obligations from the point of view of the meaning of public television to the need for “pluralism and objectivity to be shown in its whole programming and, especially, in the news, analysis programs or political debate. “
The review of different sectors of the public, including opposition political parties and social organizations, to considered opinion programming that or deficient in representing their interests, are evidence that demand for pluralism and objectivity, perhaps so vast the requirement has not been fully satisfied by TVN. It adds to the above financial problems arising, according to critics of the current regulatory system of the channel, this obligation to achieve revenues in competition with the rest of broadcast television, which would affect its ability to develop public television.
Under the current circumstances, none of the goals would be met. TVN or get the results needed to maintain a sustainable operation nor its contents reflect a concept very different from television developed by other broadcast television. In fact, the government itself seeks to promote the creation of a specialized cultural and educational content, for which taxpayers would allocate resources through the fiscal budget canal.
Obviously, the state can carry out activities involving a benefit for the whole society, but the recommended minimum efficiency criteria clearly identify the purposes and how best to carry them out. None of that seems to be fulfilled or in the case of TVN and its role as a public broadcaster or this vague talk radio proposal that implements the Currency.
The public system has institutions, for example, to subsidize content creation and broadcast of cultural and educational contribution, as are the competitive funds Television Council, without having found new channels and continue to support a business, as TVN, which is far from fulfilling the purposes of those who see the need for a public television in the country.
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