50% of advertising spending in Mexico will broadcast television – El Financiero

Although in recent years has decreased its market share from advertisers in Mexico 48 percent of the Total ad spending goes to ads on television open.

This market grows in value by about 2 percent per year and in 2014 reached 38 thousand 520 million pesos, according to data of Signum Research.

Overall, TV Azteca and Televisa capture about 99 percent five broadcast television stations nationwide, whose audience is 95 percent of the nearly 30 million households in Mexico.

The country spends 72 percent of the ad spending to traditional media, in line with other markets like the US, with 76.8 percent; Germany, with 71.3 percent; and Japan with 76.1 percent, according to data from eMarketer.

In 2015, broadcasters will have the opportunity to multiprogramar (offer more channels through the same frequency) and increase supply . Programming the Mexican market to attract niche audiences

In addition, at year end the market will enter a new broadcast network. Cadenatres, chaired by Olegario Vazquez Aldir

“With new chains and multiprogramming The competition will get even bigger. The issue here is how are we going to offer greater precision who is at what time looking for your product to have the impact consumer expectations? Advertisers, “said Luis Niño de Rivera, a spokesman for Grupo Salinas.