Many have been the questions about how to operate a state channel in Chile after President Michelle Bachelet announced during his speech on May 21 the creation of a public signal for cultural dissemination.
How is it financed? How it would delay its implementation? How the program content of the grid would be generated ?, are some of the questions that emerged after the announcement.
From Argentina already have an answer, because since 2007 held the meeting Canal, public signal that depends mainly the Argentine Ministry of Education and is funded entirely by the state.
According to Maria Rosenfeldt, director of the federal channel Meeting , the biggest difficulty was “getting the cableperadores placed air channel, and who refused to place on your grid a public channel. ” He nevertheless insisted that the realization of a public channel “feasible”.
What channel context the meeting come about?
comes at a time when it was not possible to watch TV with so much content. It emerges as a channel of the Ministry of Education. Airs on March 5, 2007. Then two things put in question; one, believe that since the State could do quality television; and secondly, to make educational and cultural television that was entertaining. That is, to combine content and form so that it was entertaining.
What are the objectives of the channel?
Meeting is an educational and cultural channel, but there is also a different perspective from how we see ourselves as Latin Americans and how we see the world. At first we returned to tell what we are as Argentines. This from a different way than had always been, but it was also very important, immersed ourselves as Argentines in the Latin American continent.
What were the main obstacles to establish the channel I find?
The biggest difficulty was that cable operators to air channel placed. We had satellite service, we sent the signal and not taking them because they refused to put on a public channel grid and our objectives. And it was a very strong political decision. By law, as the channel was created, he forced this channel is included in the grid.
When some months came Meeting took to cable operators take the signal, but with Pakapaka (infantile public channel), Clarin which is the largest cable operator in Argentina took two years to absorb the signal.
How much delayed implementation of the signal?
We started working a year before the implementation of the channel. I started working in 2006. However, the channel had stages. At first four hours they were passed major bands recurring six hours a day. And as we grew the channel programming was expanded. Now we have six hours of opening ranging from 18 am until 12 pm and that repeat throughout the day.
How the channel is funded?
The financing is 100% of the state and have a budget of 40 million pesos and last year were 30. But also make covenants. For example, we signed an agreement with the Ministry of Justice to make a series of Human Rights and the Ministry can provide 100%, 70% or 50%. And so we can develop content with other agencies and to stretch the budget that we have.
How can I find hearings channel measured?
We have no audience measurement because we are governed under other non-commercial settings.
How is content creation is done?
The projects arrive here in two ways; one, where we developed a project what we want and all you want to participate have their budgets; The other way involves a process in which the same producers are proposing their contents and programs and the selection of them depends on a directory or not to approve the proposal.
What kind looking content?
Educational content that can be spread in classrooms and we work under the wing of the Ministry’s educational program, then we make material to support the work of the classroom, but also do productions that are related with such anniversaries or historical moments, so that the content can be reused for two or three years.
How has benefited the local audiovisual industry with the existence of a channel public?
Since the channel began operating were created over 25 thousand new jobs and by the Argentina media law it reappraised industry as domestic producers have a role important in the generation of content.
signal state is feasible?
With our experience we could be an example for other Latin American countries seeking to establish a public signal. But if it is viable and above all, it is an opportunity for the country and to educate.
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