Piracy cable television services in Latin America still leaves millions in losses for the sector. According to figures from the major multinationals in the industry, nearly 20 percent cable operating in the region is illegal.
According to the Alliance Against Piracy Pay Television, organization of which they are part the major cable operators in Latin America, Colombia is losing about 100 billion dollars a year because of piracy in pay television, without the contents that are transmitted online without permission.
This money “was to be invested in ensuring access and TV service coverage to the Colombian population. Today in Colombia about 2.2 million households do not have access to television because of its geographical location or economic conditions and with the money mentioned could guarantee such access, “said the organization.
As part of the work joint made with the authorities and the Government, during 2014 only in Cartagena estimated were destroyed about 1,200 illegal broadcasting equipment , while another 600 were seized.
“Close 71,000 FTAs (equipment Free To Air) were destroyed or seized by operating in conjunction with the authorities in Venezuela, Colombia and Uruguay, “revealed the Alliance.
According to figures from the National Authority TV in Colombia 52 percent of the cable connections are “informal”, the highest rate of piracy in the region.
In Latin America the most encouraging picture on anti-piracy shows Argentina, where illegal connections barely 13 percent. For its part, Peru is the second country with the highest levels of illegal Cable TV (51 percent).
According to figures reported by the cable operators in Colombia . show that January 2015 Colombia had 4.9 million subscriptions legal services cable and satellite
Also read: Tigo evaluates its entry a satellite TV
The operator who leads the cable TV market in the country is Claro (Telmex), with 2.1 million subscribers, while Tigo-UNE totaling more than 1.04 million customers. Closely followed by DirecTV, a company with more than one million subscribers and has established itself as the satellite TV provider in the country’s largest
.
New strategy
As part of its efforts in Latin America, the Alliance Against Piracy launched a series of advertisements under the “do not save your entertainment” slogan.
In this campaign explains that opt for illegal television is to destroy the experience of accessing TV content as pirates decoders not guarantee a stable and lasting signal.
“With this campaign we want to report on the safety and quality grants legal pay TV, which is guaranteed by customer service to respond to any issues with the service. Cuts and blackouts are not typical of a legal service for which the “savings” turns out to be a misleading offer, “said Michael Hartman, senior vice president of Legal and Regulatory Affairs DirecTV Latin America.
technosphere
No comments:
Post a Comment