The Chinese e-commerce giant Alibaba prepares the launch, within two months of service VOD online which aspires to be a “Chinese Netflix”.
As recorded on Monday the official newspaper “China Daily”, the new platform will be called TBO (for “Tmall Box Office”), and Alibaba itself acknowledges that try to be like Netflix and HBO firms.
The contents offered by this route will be both productions bought in China and abroad as creations of the company itself (as does the US network HBO), so aim to become the main supplier in the emerging market for servers Internet TV at home.
Although Chinese viewers are not accustomed to paying for television content, the emergence of the Internet is changing habits consumption of younger generations, which led to other Chinese tech giants to launch similar platforms.
In China have already rival services such as Tencent Alibaba (with Tencent Video ) and Baidu search engine (with iQiyi) plus portals like Sohu.com and Information and Technology Corporation Leshi Internet (LeTV).
However, unlike what happens with these portals, about 90 percent of the contents of OBT will pay.
“Our mission, and the mission of every Alibaba, is redefining the home entertainment,” said Patrick Liu, president of digital entertainment division of Chinese firm : “Our goal is to become something like what is or what is HBO Netflix in the US”
The decision to create. TBO coincides with the announcement of Netflix is in talks with several content distributors in China to finding the right formula that allows it to reach the huge Eastern market, subject to censorship laws both on television and on the Internet.
In addition, Alibaba also acquired a stake of 16.5 percent in Youku Tudou, the leading online video platform in the country (often described as the “Chinese YouTube”) last year, and so far it is unclear whether this company will have some kind of relationship or not the project OBT.
The announcement of this project Alibaba also added, this weekend, two other strategic alliances to develop its online trading platform in digital entertainment products, Yulebao, who just turned one year (after the success of their platform investments online, Yuebao).
First, the company Shanghainese Yoozoo is co-financing with Yulebao (a system combining small investments of thousands of users, which is known worldwide as “crowfunding”) the production of a film called “The Three Body” in English .
Yulebao invested 510 million yuan to finance Chinese films in 2014 (72.9 million euros, 81.8 million dollars), with which he contributed to 8 percent of box office receipts Chinese cinema during the year.
On the other hand, also he signed an agreement with the Hong Kong TVB television to help increase its circulation in China and Taiwan.
EFE
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