“Is not it time for a change?”. With that question concludes a television ad reminds Americans in 30 seconds your travel ban to Cuba and about six billion dollars in business that US companies lost by the blockade.
With the title “Guess what?” propaganda began airing on June 16 last at Fox News, MSNBC and CNBC channels, which have tens of millions of viewers.
The initiative part of the official launch of Engage Cuba, a bipartisan coalition to move forces within society and the US Congress to promote closer relations between Havana and Washington.
“The idea is to capture the attention of the audience and the people will be certified to find out more about why they can not travel and trade with Cuba, “Granma assured electronically James Williams, president of the new coalition.
” We decided specifically for the cable to reach the average American, who we are confident will support the change in US policy towards Cuba once you know the facts behind it, “added Williams.
The raid American television was accompanied it June 16 by a social activity in a local downtown Washington, attended by personalities such as Secretary of State Roberta Jacobson, Republican Senator Jeff Flake, head of the Interests Section of Cuba in Washington Jose Ramon Cabañas, including local politicians and businessmen.
The young president of Cuba Engage ads recalls that last December 17 were an important step towards the normalization of relations between the two countries step, but USA drag 54 years of failed policies toward Cuba. “Now we need to take advantage of this context to urge our representatives in Congress to act for change”.
Engage Cuba’s membership it includes organizations and enterprises in all sectors and major business groups such as the influential National Foreign Trade Council, the National Association of Manufacturers, the Council of the Americas and the American Society of Travel Agents.
As recorded their official website, the group is working directly with leading companies that share their goals to lift the travel ban and trade with Cuba, as Procter & amp; Gamble, Cargill, Caterpillar, Choice Hotels, the Havana Group, among others.
But one of the main challenges of the coalition is to unite positions within the American political spectrum, especially in a scenario where Republicans dominate both Chambers of Capitol and have launched an open war against the policies of the Democratic president.
Williams decided to lead by example and named as his two top advisers to Luke Albee, a Democrat veteran in the halls of Congress, and Steven Law , chief executive of a major Republican organization collecting funds and former head of the office of the former leader of the majority in the Senate, Mitch McConnell.
“It is not easy to achieve consensus and goodwill in difficult issues, but that is what most Americans expect from their government. While there are still major battles to fight, they are being bipartisan progress on an unexpected topic: the policy towards Cuba, “says an article by three and published in the influential newspaper The Hill, which specializes in news coverage of Congress.
The text reflects concern about the attempts that have been made recently in the House of Representatives (Lower House of Congress) to include amendments within the Executive budget laws to block the changes introduced by Obama As for licenses to travel, some exports and even the opening of the future US Embassy in Havana.
Williams told this newspaper that, unfortunately, there are still congressmen that swagger waste time with projects that have no chance of becoming law. “Examples of ineffective governance, considering that the White House has clearly said it intends to veto any bill in the House of Representatives to go against change of policy towards Cuba”.
President Engage Cuba, by contrast, he showed his enthusiasm for the welcome they have received in the Capitol initiatives for lifting restrictions on travel and trade with Cuba, who backed the coalition.
“The laws on travel in both chambers were introduced by members of the Republican party, which has historically been opposed to enhancing relations between the two countries, and these have won support across the political spectrum.”
However, the long battle looms. As for what follows after the official presentation of Cuba Engage, Williams revealed to this newspaper that, in addition to lobbying Congress and mobilize companies in the country, work to create Tips entrepreneurs and local civic leaders, in order to send a strong message of support and draw attention of the media in key states and congressional districts.
No comments:
Post a Comment