The numbers displayed in the first quarter of 2015 by Mega are a reflection of the good moment that passes through the television home of Bethia group. This boom is far more than the prevailing situation at the beginning of 2014.
Vicuña Mackenna station managed to March earnings of $ 1.222 million. A far cry from the loss of $ 1,293 million in the same period of the previous year result.
In terms of revenue, Mega exceeded 93.4% in the first quarter of 2014, and reached $ 17.069 million in the third month of this year.
The good rating Mega is one factor in the rise of their income. High tuning his morning Mucho Gusto and Turkish soap operas and local Pituca without lucas that are part of your grill, are two of the key elements of the rise in the concept of advertising.
However, Signal costs grew 55.9% from $ 8,241 million in March last year, to $ 12,845 million in the first three months of 2015. This increase is justified by the increased production of its own programming, mainly related with its dramatic area.
The other side
The rest of the TV channels did not suffer the same fate as the signal Bethia group.
The situation in TVN, which saw its revenues fall 46.5% and posted losses of $ 5.562 million through March, all the channels (except Channel 13 at press time no reported its results to the Superintendency of Securities and Insurance) saw its losses increase, costs, and virtually kept their lines of revenue.
Precisely on this last point, the national television industry to March totaled $ 10,553 loss million, almost double the losses by $ 4,603 million in the first three months of last year.
As for costs, they grew 16.7% compared with the same quarter of 2014. However, in the case of revenues, these were almost in line, going from $ 45,745 million in March 2014 to $ 44,835 million in the first three months of 2015.
Chilevisión rose nearly doubled its losses , which reached $ 4,457 million. Turner signal also increased by 19.1% its costs, which totaled $ 20,248 million in the first quarter of 2015, and saw its revenue fall by 2.4% to $ 16,771 million.
Network, meanwhile, nearly tripled its losses, which went from $ 482.6 million in March last year, to $ 1,297 million in the same period this year. The private signal was a significant drop in revenue of 29.3%.
Meanwhile Channel 13 reported that due to “technical failures in its accounting system” could not send their financial results, “which It was reported to the SVS. ” Station Luksic group hopes that “soon this failure is resolved”, reported through a press release.
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