Cuba studies include advertisements on TV – Univision

MIAMI, Florida (EFE) – The Cuban government is studying the “reintegration of commercials” in the media as a “marketing tool” to stimulate and finance the television on the island, he said Monday in an article consultancy The Havana Consulting Group.

“Half a century after being abolished advertising in the media, this tool could return to the audiovisual media in the island,” said the organization based in the United States.

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The step taken by the Ministry of Foreign Trade and Foreign Investment in the creation a “TV project paid cord” could become the “stepping stone” to include commercials on Cuban television.

In the study group opinion, Cuban television needs “funding revival “and” create new programs that impact on the audience and compete with the informal, innovative and popular ‘package’ (system of private and informal distribution of audiovisual content in digital format), passing through the hands of millions of Cubans. ”

This process can be understood as an attempt to improve the rigid channels of the island, with new technology and working conditions and “insert the country in international markets” and confront the “challenges” It raises the transformation process of the Cuban economy, he added.

Thus, foreign capital investment, tourism development and national industry and private label “require publicity for their development.”

be implemented, the measure “would greatly help the private sector and state-owned enterprises” to promote their products and services in a “fierce competition with foreign brands” is now marketed in the

Although the project does not mention the term advertising island., “it is obvious that an investment in a cable television service paid” has one of its main supports in commercials, considered The Havana Consulting Group.

Cuban trademarks of government enterprises as Havana Club, Cohiba, Ciego Montero, Partagas, Montecristo, Cristal and Bucanero, among others, “may reach the eyes and ears of avalanche of tourists are expected to reach the island in the coming years. “

It also would open opportunities for the nascent private sector ‘palates’ (private restaurants), among others, that” could be announced in prime time channel of the national television “.

The multimillion profits could be a” dry advertising market for over half a century. “

Currently
Cuban television has five national channels, 15 regional telecenters (in provinces and the special municipality Isla de la Juventud) and an international signal, Cubavisión International.