The revolution of social networks and ease access them from a mobile phone or tablet, left the television content defenseless. Just a couple of years parents complained because they could not take away the video games their children or were glued to the television, but now lift off the phone.
Programs like Big Brother were a failure Mexico, when some years ago, the same program was considered a success by high levels raiting which it counted. Today, the main interest of the young audience focuses on the interactions generated through Facebook, Twitter, Instagram, or Periscope snapchat not sit in front of a TV, jeopardizing producers and broadcasters are even . required to draw air programming that now uneconomic
The challenge of television is to recover that audience with content that they find attractive; perhaps for that reason, as mentioned programs and many others, also have social networks and many more followers than grabbing viewers. The fact that they see less TV (fortunately) returns the baton parents in the education of their children, but on the other hand, takes away their control over pages that are accessible from a mobile device and how they interact with them.
I think that a few parents like their children to take by model to a group of young good for nothing interacting around sexual situations and alcohol, hence they go and observe from the networks social and almost, almost in secret.
So, compete with the other (and much larger) window to the world, is television the most complex task that faces, but is also an opportunity to generate positive changes in the hearings, from programming. But what do you think? Tell me, I tell you in the next.
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