The Cuban Government studies include advertisements in the … – 14ymedio.com

(EFE) .- The Cuban government is studying the “reintegration of commercials” in the media as a “marketing tool” to stimulate and finance television in Cuba, said Monday in an article consultancy The Havana Consulting Group.

“Half a century after being abolished advertising in the media, this tool could return to the audiovisual media in the island,” said the organization based in the United States.

The step taken by the Ministry of Foreign Trade and Foreign Investment in the creation of a “project Cable television paid” could become the “stepping stone” to include commercials on Cuban television.

In the study group opinion, Cuban television needs “funding to resurface” and “create new programs that impact on the audience and compete with the informal, innovative and popular ‘package’, which passes through the hands of millions of Cubans. “

This process can be understood as an attempt to improve the rigid channels Cuba, with new technology and working conditions and “insert the country in international markets” and confront the “challenges” posed by the transformation of the Cuban economy, he said.

Thus, foreign capital investment, tourism development and national industry and private label” require publicity for their development. “

Carried the practice, the measure “would greatly help the private sector and state-owned enterprises” to promote their products and services in a “fierce competition with foreign brands” that today are sold on the island.

Although the term advertising is not mentioned,” it is obvious that an investment in a cable television service paid “is one of its main supports in commercials, considered The Havana Consulting Group

Although the project does not mention the term advertising, “it is obvious that an investment in a television service Cable paid “is one of its main supports in commercials, considered The Havana Consulting Group.

Cuban trademarks of government companies as Havana Club, Cohiba, Ciego Montero, Partagas, Montecristo, Cristal, Bucanero, among others, “may become the eyes and ears of an avalanche of tourists are expected to reach the island in the coming years.”

Also opportunities They would open for the nascent private sector palates, among others, that “could advertise on prime time of national television channels.” Profits could be billions on a “dry advertising market for over half a century.”