In Mexico, like it or not, watching television is a very ingrained habit in the population, while the so-called “small screen” will blame many of the problems facing the country (although they actually should be prevented by bodies such as the family or school). Hence the importance of TV in the lives of Mexicans.
But in recent years, the way people consume content on television has changed gradually but steadily in Mexico and the world, causing today look more innovation in content presenting products like Netflix in the traditional areas, such as the Canal de las Estrellas that, believe it or not, had a time when he sought to raise the quality of their products.
Even other TV channels they used to have high quality productions, as NatGeo or Discovery, you are down two-run to the requirement of what appears in their programming grids and hold their audiences with programs where most exploits the illness that the intelligence. The good part is that there are still some redeemable times.
The TV has a penetration of nearly 100 percent of Mexico’s population, while the number of internet users in the country, but has grown rapidly in recent years, still around 60 percent.
But even though a significant percentage of the TV audience in Mexico has moved to the Internet, the truth is that it does not consume very different content to which it is accustomed to seeing on TV.
According to the Mexican Internet Association (Amipci), 64 percent of consumers of video on the network are music videos (still a very popular format but disdained by television), followed by 53 percent who watch movies (although still need to know whether they are legal or not), while those who see series totaling 40 percent.
A content If you were born with internet tutorials are, those videos that teach how to operate a Mac, give makeup tips or tell you how to create a homemade bomb, as these that are consumed by 49 percent of these Mexican users. Only half, then.
For many consumers, television (not the device, but the concept of “traditional” transmission) is virtually extinct and only limited to see some live broadcasts, such as newscasts or special events like a football game.
In the current era, where consumers want to find content wherever they want and whenever they want , television becomes virtually obsolete , so the Internet is becoming harder because it does not force them to comply with a schedule, to move from the place where they are or endure five minutes of trade to continue watching a show.
So instead of walking stuck discussing topics such as analog switch (it does have an important significance for the technological advantages it brings, but which will discuss another time) should also be thinking about what will happen with Internet access , which seems even more complex than buying a new TV and antenna.
We must also accept that television “air” increasingly you have less quality for the audience segment that will be addressed and the more affluent will focus on products such as Netflix or Apple TV.
In short, we are on the threshold of a new way of watching TV, which will be dominated by access to technology and services that has the audience, so we must start thinking in new formats, different ways to consume advertising and perhaps even whether it can not blame the TV for all the ills of society, because now will be divided into “television rich “and” poor television “. It’s hard, but it can be true.
It’s that simple.
No comments:
Post a Comment