It seems that the tendency of some Mexican soccer teams to look different models of communication to reach your hobbies grows even more. Brands begin to strengthen with new products and services.
First was the announcement that Club Deportivo Guadalajara Chivas TV launch now a days-not very Buendia debut streaming service, your main rival in the city, the Club Atlas also wants to have its own TV channel.
according to reports sports media, the club ‘Rojinegro’ plans to launch channels broadcasting 24 hours a day programs special, interviews, parties at lower levels, special reports, press conferences live, and before and after home games programs.
the business model to expand the brand would be different to that presented this week Chivas TV -only by Internet- because unlike the club owned by Jorge Vergara, the Atlas plan is the television signal and will include not only home games also negotiate with Televisa to transmit vintage games.
the plan of the club owned by Grupo Salinas is to use another of his companies, Total Play, to offer subscribers the basic package the new channel Atlas TV, according to information from Record .
this is part of the marketing strategy of the group adjusted to make it more attractive to the ‘Foxes’, remember that this year celebrates its centenary-just Toluca- America and so being less “popular” the ‘Chivas’ and two birthday, try to win the atlista fans and, why not incorporate new fans.
the plan includes opening the television signal in Guadalajara, now you can see parties open signal, not what happened before that was for pay television, according to halftime , so you would expect more marketing actions.
the AtlasTV channel it will not be entirely free, although part of the basic plan Total Play offers, this carries a cost of about 569 pesos, which includes Internet, telephone and television. In this way adds to the list of teams that already have content in media communication tans.
Atlas and Chivas are not the first, and probably not the last. In the Liga MX there are several teams that have media communication strategies to expand their brand. Televisa, in its television channel closed TDN has bronzed for first division teams that transmits programs. America, Pumas, Cruz Azul, Toluca, Monterrey and Tigres
Meanwhile, Pachuca has for some years cantal Tuzos with TV, but does not have a particular frequency, is transmitted by Fox Sports and part of its content uploads it to your website. The ‘Tuzos’, along with the Lion, when ascendió- left open to signing with Fox television.
Other similar cases were those of the University of Guadalajara in the year he was in first division partnered with ESPN or Dorados de Sinaloa they did with TVC. For the following season highlight Querétaro and Jaguares who they will be with Image Group.
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