Lupe Esparza did not handle an Uber. It was a television capsule – Digital Lopez Doriga

While showbusiness (specifically the music) is treacherous, and one day you’re on top and the next is forgotten, the appearance of Lupe Esparza, vocalist of the northern group Bronco, did reflect again on the fate of many artists.

the legendary singer appeared in a video become an Uber driver. At least that’s what the video shows, where a couple of people seeking services through their cell phones and discover that the singer will be the one to take them to their destinations.

However, the video is actually a special newscast newscast of the station Monterrey Multimedios, whose recording, increase network last July 1, reached more than 300,000 views on Facebook the program.

according to newscast, Esparza led as private driver only about six hours. “We wanted to make a renewal of our entertainment section and we came up with this experiment,” says the middle Verne telephone Rosy Ramirez newscast producer. “We had to find a very representative and recognizable person in our State (Nuevo Leon) and immediately think of Lupe Esparza. No person who does not know at least one song Bronco “.

newscast did to singer Bronco proposal in late May 2016. Supports Adriana Castro, representative of the vocalist, not Esparza I was convinced at first. “I was worried that people would not recognize him and did not react when he came to pick them up,” said the same medium telephone. “What convinced him was the impact that the video could have on social networks and I think the objective was met. He, like many other artists, recognizes the importance of social networks and viral videos. “

So, the recordings were made on June 29 in the capital of Nuevo Leon. “It was a complicated production because we did several cameras and everything had to be in flagrante so that customers would not notice that we were recording,” Ramirez said.

“All we did under a sun of 40 degrees and Mr. Esparza made four tours. It was quite tired. It was a hard work of the Lord and the entire production team, “he said.

The video was first broadcast on July 1 in the morning newscast newscast and was later published in the Facebook the program.

Ramirez added that the production made alliance with a transport application to make the video. He could not say which one, but says it was not Uber.

However, neither on the news, or networks newscast has offered an explanation of why Esparza offering chauffeur services. “We wanted to keep the mystery for people to share in networks and start a discussion. We achieved what we wanted, “he said.

However, social networks, especially on Twitter, the debate mulling whether Esparza had left the microphone on the steering wheel and wondered how good would their service was performed.

with information Verne / El País