With platforms like Apple TV, Android and other systems, it is worth asking about the evolution of the advertising industry in television screens that connect to the Internet.
Nearly 176,000 million has been spent globally audience of people quickly switched to the TV connected to the Internet, where they can play games, watch streaming content online, check social networks or news. Giving space to advertising.
This is where the company ColorTV have an idea, which has raised 1.5 million dollars of Foxconn, the giant manufacturer established in China that meets iPhones worldwide, among others things. With funding, ColorTV continue to build a product that will allow developers to download tools and integrate the platform within minutes.
These developers are more common in Apple TV looking to monetize its applications.
from there, the vendors like Hulu or TechCrunch, can use tools ColorTV to put the right ad at the right time.
Unlike advertising in traditional television, this new model advertising platform ColorTV has ideas that they are unique to each audience member. This means that the ads are targeted to be much more precise.
Along with advanced targeting, ColorTV also offers analysis in real sellers time for them to weigh their decisions without wasting time and make the necessary changes .
ColorTV pays developers on a CPM basis and a cost basis per installation if the viewer download applications vendor.
After about 65 days the market, ColorTV currently has about 100 customers in both the developer and marketer side.
with information from Tech Crunch
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