DPA. ” A program made one hundred percent in Cuba “is the slogan with which MiHabanaTV was launched, one of the new private television channels that exist on the island. Still not be seen on screen in the homes of Cubans but quickly circulates every month from hand to hand, through the weekly package, a very well organized USB memories informal network but to reach viewers around the country.
for a year Yenny Ramirez studied the idea of launching a television station in Cuba, for it thought of the public who would run, how to finance it all with the aim that the final product ” had a good raiting . “
Next to Karelis Herrera made a studio audience and a market with major advertisers and advertising themes, it was born a few months ago MiHabanaTV channel.
at first the idea began with a program aimed at young people focused on what happens in the world of show business and entertainment, which are unusual in the official media, explained dpa creative, but quickly the public was extended and watching TV whole families gathered.
a few days to get the second program in the weekly package received a call from Univision channel Miami, requesting an interview to tell their experience. “ There we project idea we were starting ,” said Yenny Ramirez, CEO of MiHabanaTV.
At four months were in the “ need to produce another program, aimed at an audience already spent forty years and was also needed to consume other issues “, and created Añejos of Cuba , where interview comedians, musicians or painters for their work are well known on the island.
in Cuba there is also the channel Q ‘MANIA TV, which seeks international project by Youtube and has spaces for all ages.
offers the Tecnomania that is closer to teenagers while TV Craze is focused on keeping track of the Cuban artists who are outside the country “ but were very popular on the island and remain Cubans despite being away “says its creator Rolando Lorenzo León.
These new alternative programs away from politics and focus on issues of shows and showbiz. People group interview the area, famous for acting with Enrique Iglesias and Marc Anthony; will celebrate the birthday of the popular Cuban actress Blanca Rosa Blanco, or the island rocker David Blanco explains the possible collaborations with American musicians.
In MiHabanaTV are a small team and with two cameras recorded the video quality High-Definition programs in which the same people make sound technicians, makeup artists, atrezzistas or that may arise during filming as placing sofas where respondents recline.
small team consists of graduates of the Higher Institute of Art and every two weeks meet to review what is happening in the cultural scene and “the world of Cuban showbiz”. Often they are the viewers themselves who requested them topics to be issued.
Audience research make by emails or SMS they send them to viewers, but also study the data that bring the social networks like Youtube or Facebook where its programs can also be viewed.
the creators of these new offerings prefer to use the term alternative to private. Article 53 of the Cuban Constitution brand that all “ mass media are state or social property and can not be, in any case, privately owned .”
state exclusivity means that in Cuba all channels can be seen on television open depend on the governmental Cuban Institute of Radio and television (ICRT). While foreign channels are offered only by cable platforms diplomatic delegations, hotels or representations of foreign companies.
“ We do not compete with Cuban television is not our goal, we want to compete with the international television programs , “say the managers MiHabanaTV.
Cuban television in general is widely criticized on the island for using old formats and languages. The Cuban viewer prefers to zap with USB memories and see contests like Our Latin Beauty or argue with programs Miami as Case closed .
Director of Q’Manía TV ensures that the “ Cuban state television is going through a bad time ” because “ technological advances and the visible evolution of the entertainment world that have left state television with a preference level low “. (I)
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