The traditional model of television pay, as has been known for years, looks set to finally change. The satellite TV company Dish TV Sling launched a new service subscription of $ s20 per month that offers Internet users 10 channels live: TNT, TBS, CNN, Food Network, HGTV, Cartoon Network, Adult Swim, Disney Channel, ESPN and ESPN2.
During an event in Las Vegas, the portal Business Insider interviewed the CEO of Sling TV, Roger Lynch, on the new project: pioneer in having traditional TV channels to be viewed through the web.
Lynch believes that anyone who says this is not good business is using a “fake math.” “Some people say that Comcast and others offer more channels at a similar price. But if you really do the math, that’s an imperfect comparison. Once you add the cost of installation, equipment and other hidden costs, you will see that tripled the price Sling offers “ said
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Sling TV aims to Millennials using such services. Lynch cited Spotify , which charges about $ s10 per month, and Netflix , which is also au $ monthly s10. Younger people want to be content with them wherever they go. They like to register online with no obligation and Sling TV would fit into that model.
Sling TV would not be available on Apple TV, as this device has an interface very rigid username and rules preventing the service fulfill many functions.
“Our goal is not to replicate pay television.’re not trying to compete. We try to go after the market that did not choose the ‘big packages’ Dish, Comcast or DirecTV . And the way to do this is with a lighter pack: less channels at a much lower price and changing the model to be within the new devices (smartphones, tablets) that people already possess “
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Lynch argues that it is an alternative that will resonate with people who think “big package is not for me”. He explained: “Remember that the average customer is paying over $ s90 per month for pay television”
“I think we’re with the right model we could have followed.. . with traditional television channels and 120 That would have been the easy deal, but would have lost market because of which I speak would have ended with a package of u $ s60 “
He added.” Our strategy is to have prices of basic pack and then you can make combos by genre. If you have children, buy a ‘pack for kids’ and get 6 children’s channels. For sports, you can get them with no choice. “
Then the reporter from Business Insider interrupted: “But this ends up not being what we now have basic Begins, start adding channels and costs continue to rise?”
“. This is nothing like what we have now. What we have at the moment with television is much bigger. Say there is a channel you want. You’ll consult your television operator and … is in the pack big? No, it is the largest of all pack, so I have to pay another 240 channels to get the one I want. “
” The reason that millennials are not consuming Pay TV is undoubtedly the price. But you have to think about services like Spotify and Netflix, which are quite popular due to its line: ‘My content is me’. It’s on my phone, my tablet. I can subscribe in an instant, I can cancel at any time, no contracts, no commitments. They are not tied to the address where I do not know if I will live there for two years or six months. So there you have to compare with traditional television. “
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